Report in-store sales back to LinkedIn ads

Sends Square in-store purchases to LinkedIn as conversions, so campaign reporting includes store sales.

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Proposed workflow

A starting brief, not a preconfigured workflow or proof of a completed outcome. Review the generated steps and test with your accounts before publishing.

When

Every day at 06:00 PM UTC, read completed Square Point of Sale payments for the day.

Then

Use a custom LinkedIn integration with your Campaign Manager Direct API token, rather than the managed connection.
Read LinkedIn’s Conversions API reference and look up your conversion rule.
Send each payment as a purchase conversion with amount, currency, epoch-millisecond time and hashed email, including the LinkedIn version and Rest.li headers.
Use the Square payment id as the event id for duplicate handling.

Before you publish

Connect Square and use a custom LinkedIn integration with your Campaign Manager Direct API token, not the managed LinkedIn connection. Choose your conversion rule and confirm the available customer identifiers and permission to share them. Review LinkedIn’s API requirements before publishing.

Connect the accounts and credentials it needs first. Optional AI steps use AI at runtime and their output can vary, so review the workflow and test it before publishing.

Runtime limits, account access and AI usage