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Workflow template

Report in-store sales back to Meta Ads

Sends each day's Square in-store purchases to Meta Ads as conversion events, so campaign reporting includes store revenue.

How it runs

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When

Every day at 06:00 PM UTC, pull the day's completed Square Point of Sale payments.

Then

  1. Use a custom Meta Ads integration, not the managed connection, with my Events Manager access token.
  2. Read Meta's Conversions API reference.
  3. Post each payment to my dataset as a physical-store Purchase event with its value, currency, epoch-second time, and hashed customer email and phone, using the Square payment id as the order id so nothing uploads twice.

Apps it connects

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